We know that Google definitely does not use social signals in its search ranking factors - as per both...

We know that Google definitely does not use social signals in its search ranking factors - as per both +John Mueller and +Matt Cutts of Google.

But why?

+Mark Traphagen set to find out in this post at +Stone Temple Consulting: http://tgcafe.it/1nG70SX

The Skinny:

1. Facebook and Twitter posts are treated like any other web pages for search.

2. Google needs to be selective in what to crawl and how much.

3. Google does NOT currently use signals like Facebook or Twitter followers for search ranking.

Why? Read the post. http://tgcafe.it/1nG70SX

4. Social signal correlations with higher rankings for sites do not equal causation of those rankings.

A correlating factor doesn’t have to be a causal factor!

TAKEAWAY (for me): Be on social media not for search rankings but to build up your brand and drive qualified traffic.

Great food for thought; thanks, Mark!





Does Social Media Affect SEO? Matt Cutts Answers Post updated September 1, 2015 (originally published January 23, 2014)How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual?To me, the answers to those questions were the buried headlines in a Google Webmaster Help video (embedded below) by Matt Cutts. Even though Matt is currently on an extended hiatus from hi...

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