Sitewide header and footer (and sidebar!) links seem to be given less weight by Google

Sitewide header and footer (and sidebar!) links seem to be given less weight by Google

As common sense as this is, doesn't hurt hearing it again.

+John Mueller of Google answered a question about sitewide links in a Google Hangout below at the 22:00 mark.

QUESTION:

Does it matter if the main content area contains lots of links to external domains and few links to other pages on the same domain? Does it degrade the quality of that page?

ANSWER:

"So I think there are two aspects there:

On the one hand this is the area of the page where you have your primary content, the content that this page is actually about, not the menu, the sidebar, the footer, the header...

Then that is something that we do take into account and we do try to use those links.

The other thing to keep in mind is you still need to make sure that within your site you have a clear linking structure. That can happen if you have a clear set up with a sidebar, menu...

But if you don’t have a clear linking structure, then we pick up just a bunch of links to external sites, then what might happen is we can’t really crawl the rest of your site properly because we can’t discover it properly."

He talks a bit more about it, so have a listen below.

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