Twitter Moments are being democratized - any user will now be able to create and curate them

Twitter Moments are being democratized - any user will now be able to create and curate them

Twitter Moments, originally announced last October (http://tgcafe.it/1RsbF3W) are collections of tweets on certain subjects.

Until now Moments have been curated by Twitter staffers, but as of today, anyone will be able to curate Moments based on their own as well as on other people’s content.

Twitter Moments will first be open to the users on the web; it is coming soon to Twitter’s mobile apps as well.

Here's a link to Twitter's guide (a 'Moment' of its own - you get to see what it's about first hand) to 'Tips & tricks for making a great Moment' http://tgcafe.it/2dCcgH3 - not much there, but might be helpful nonetheless.

Below's a quick video on how Moments work.

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Twitter Moments are now available to ANY user | #MarketingSkinny

New video on YouTube

Twitter Moments are now available to ANY user | #MarketingSkinny

➵ http://tgcafe.it/your-marketing-news This video is made available as part of a Weekly Marketing Skinny at TrafficGenerationCafe.com. Twitter Moments are being democratized - any user will now be able to create and curate them Twitter Moments, originally announced last October, are collections of tweets on certain subjects. Until now Moments have been curated by Twitter staffers, but as of today, anyone will be able to curate Moments based on their own as well as on other people’s content. Twitter Moments will first be open to the users on the web; it is coming soon to Twitter’s mobile apps as well. #MarketingSkinny From Ana with ❤️

Watch it on YouTube: Twitter Moments are now available to ANY user | #MarketingSkinny

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

Google introduced a new way to quickly find content from installed apps on your Android phone

Google introduced a new way to quickly find content from installed apps on your Android phone

To access this feature, go to the Google app on your Android phone and find the In Apps tab.

A few examples of what you can do with this new search mode:

☕ Find your contacts and messages.

Easily find the friend you want to catch up with, or the name of the new sushi place that your friend told you about last month — just search for [sushi] and find the message.

☕ Listen to your favorite running song or watch that sneezing panda video for the 15th time — all in one place.


☕ Stay organized with your tasks and notes.

Want to check off items on your grocery list? No problem, just search for [groceries].

Today this search works with apps like Gmail, Spotify and YouTube.

In the coming months, Google will also be adding more apps, including Facebook Messenger, LinkedIn, Evernote, Glide, Todoist and Google Keep.

Searching your personal results happens entirely on your phone, so you can search even when you're not connected to WiFi or cellular data.

Only you can see your personal results, and you can control what apps appear by going to Settings within the Google app.

Source: Google blog http://tgcafe.it/2dFLGZW

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Google's new and ONLY central source for ALL news and stories about Google: the Keyword

Google's new and ONLY central source for ALL news and stories about Google: the Keyword

About time, Google!!!

Google has launched the Keyword — a new destination for the latest news from inside Google, from Android to Translate.

The Keyword is all the stuff Google had across 19 blogs, in one place — so you don’t have to hop from one blog to another to find the latest update.

You can find the new Google blog at blog.google

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The Keyword Discover all the latest about our products, technology, and Google culture on our official blog.

from Ana Hoffman - Google+ Posts
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Now you can see your Google Calendar and Gmail events, plus Google Contacts in Google Maps

Now you can see your Google Calendar and Gmail events, plus Google Contacts in Google Maps

Starting today, Android users worldwide will be able to quickly and easily access their events directly from the map - whether you're heading to a family dinner or getting subway directions to a birthday party.

THE SKINNY:

☕ Enter the address in the “Where” box when you create an event in Google Calendar.

☕ The next time you open Google Maps you’ll see your Google Calendar event right there on the map.

☕ To see a list of your upcoming events, simply open the sidebar menu, tap “Your Places” and then tap “Upcoming.”

☕ If you don’t want to see specific events on the map, you can hide them by tapping on the event from the map and then tapping “Dismiss.”

☕ You can label frequently visited places or upcoming destinations for quick access.

Just search for the address you want to label, press the label button, and enter a name.

The next time you type the name into the search box in Google Maps, your label will be a suggested result.

☕ Your Gmail events (confirmation emails for hotel, flight or restaurant reservations in Gmail) also appear in the new “Upcoming” tab in “Your Places.”

☕ Your Google contacts will appear on Google Maps as well.

☕ To manage all your personal content and how it appears on Google Maps, you can use the new personal content manager under the settings tab in the side menu. Simply toggle off what you don’t want to show and toggle on what’s most helpful to you.

All great changes, wouldn't you say?

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🔥 HOT OFF THE PRESS 🔥 How to Turn a Blog Post into a Video in 5 Minutes [#TrafficHack]

🔥 HOT OFF THE PRESS 🔥 How to Turn a Blog Post into a Video in 5 Minutes [#TrafficHack]

You no longer have a choice whether or not to deliver your content through video.

Video is now the primary way people want to learn, shop, and interact online.

What are YOU going to do about it???

=> http://ift.tt/2dx45b0

How about… you take your last blog post, fire up your Microsoft Word and PowerPoint, give it a few minutes of your time and… TA-DA!… a video ready to be uploaded to YouTube and/or any other video site.

NOT kidding…

This opens up a whole new venue and a whole new segment of people to consume your content.

Here's how.

#ns


How to Turn a Blog Post into a Video in 5 Minutes [Traffic Hack] With this simple and free way to turn your blog posts into videos you too can kill it with video marketing - and reach a much bigger audience.

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YouTube Tip: How to Turn a Blog Post into a Video in 5 Minutes [TUTORIAL]

New video on YouTube

YouTube Tip: How to Turn a Blog Post into a Video in 5 Minutes [TUTORIAL]

📝 to 🎥 http://ift.tt/2dx45b0 You too can kill it in video marketing with this simple and easy traffic hack - learn how to turn your next blog post into a video, quickly and free. Today we are talking about Turning a Blog Post into a YouTube Video in 5 minutes or less. Let’s start with an obvious question: why bother? Well… truth is you no longer have a choice whether or not to deliver your content through video. According to a report from Cisco, by year 2020, over 82% of all web traffic will come from video. Not only that, but marketers who use video: ~ receive 41% more traffic from search ~ see 27% higher click-through rates ~ grow revenue 49% faster than marketers who don’t use video. Impressive, huh? Now what?… How about... you ~ take your last blog post, ~ fire up your Microsoft Word and PowerPoint, ~ give it a few minutes of your time and... TA-DA!... a video is ready to be uploaded to YouTube or Facebook or Twitter or Instagram. This is Ana Hoffman with TrafficGenerationCafe.com and I invite you to visit http://ift.tt/2dx45b0 for written instructions on turning your blog posts into videos. See you there! From Ana with ❤️

Watch it on YouTube: YouTube Tip: How to Turn a Blog Post into a Video in 5 Minutes [TUTORIAL]

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

Why Turn Blog Post into Video? Here's why...

New video on YouTube

Why Turn Blog Post into Video? Here's why...

👉 http://ift.tt/2dx45b0 👈 You too can kill it in video marketing with this simple and easy traffic hack - learn how to turn your next blog post into a video! This is Ana Hoffman with TrafficGenerationCafe.com and I invite you to watch my video with step-by-step instructions on turning your blog post into a video here https://youtu.be/2mpfz6T_V_w or just come to http://ift.tt/2dx45b0 - that's where you'll find both video and written instructions on how to do it. See you there!

Watch it on YouTube: Why Turn Blog Post into Video? Here's why...

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

How to Fix Crawl Errors in Google Search Console

How to Fix Crawl Errors in Google Search Console

Everything you need to know about crawl errors, their importance, and how to fix them - at +Moz,

Search Console is divided into two main sections: Site Errors and URL Errors.

Site-level issues can be more catastrophic, with the potential to damage your site’s overall usability.

URL errors, on the other hand, are specific to individual pages, and are therefore less urgent.

#ns


How to Fix Crawl Errors in Google Search Console Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.

from Ana Hoffman - Google+ Posts
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😮 YouTube will shoot a FREE professional video for your business when you spend $150 to advertise on...

😮 YouTube will shoot a FREE professional video for your business when you spend $150 to advertise on YouTube

You heard me right.

It's called YouTube Director Onsite https://director.youtube.com/

Let me say right off the bat that the service is only available in six major metropolitan areas: San Francisco, Los Angeles, Washington D.C., Atlanta, Chicago, and Boston.

To check if they're filming in your area, enter your zip code on the home page: https://director.youtube.com/

How does it work? THE SKINNY

☕ Choose a video template and they'll match you with a filmmaker to help you write a script.

☕ Your filmmaker will come to you to shoot, edit, and deliver your video—all in the same day.

☕ An ads specialist will get your video ad set up to help you reach the right audience for your business. You'll need to spend at least $150 on YouTube advertising.

☕ The entire process usually takes a few hours over 2-3 weeks.

If $150 still feels like a lot, The YouTube Director for Business app is a completely free way to start making video for your business. It is based on the same templates YouTube uses for Director onsite and it includes a ton of help content to help you make great videos using just your smartphone.

You can learn more about Director for Business here https://www.youtube.com/yt/advertise/make-video-ads.html

The video below is an example of the finished product.
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from Ana Hoffman - Google+ Posts
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Happy 18th birthday, Google!

Happy 18th birthday, Google!




from Ana Hoffman - Google+ Posts
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Twitter has introduced an “I don’t like this tweet option” for iOS users

Twitter has introduced an “I don’t like this tweet option” for iOS users

Twitter has enabled a feature that lets you mark tweets that you don’t like - for iOS users for now.

This seems to be helpful if you elected to view Twitter's (new) algorithmic timeline instead of its traditional chronologically-ordered one.

(If you are not sure what I am talking about, learn about it here http://tgcafe.it/1osoHWy or see how to turn it off here http://tgcafe.it/22prZID.)

Presumably the more tweets you mark, the better the algorithm gets at determining what you like and don’t like.

You can learn more about controling your Twitter experience here: https://support.twitter.com/articles/20170134#controls

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from Ana Hoffman - Google+ Posts
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Facebook overestimated average viewing time for its video ads by 60-80% for two years

Facebook overestimated average viewing time for its video ads by 60-80% for two years

Apparently, for the past two years Facebook only counted video views of more than 3 seconds when calculating its “Average Duration of Video Viewed” metric.

Video views of under three seconds were not factored in, thereby inflating the average.

The Skinny:

☕ The error was discovered about a month ago by Facebook engineers.

☕ The 'average duration of video viewed' metric should have been calculated as the total time spent watching a video divided by the total number of people who played the video.

☕ Instead, it reflected the total time spent watching a video divided by only the number of “views” of a video (that is, when the video was watched for three or more seconds).

☕ As a result, the earlier counting method likely overestimated average time spent watching videos by between 60% and 80%, according to what the ad buying agency Publicis Media was told by Facebook. http://tgcafe.it/2dwe0kr

☕ To Facebook's credit, as soon as the discrepancy was discovered, it was fixed.

☕ Facebook also informed their partners and made sure to put a notice in the product itself so that anyone who went into their dashboard could understand the error.

☕ According to David Fischer, vice president of business and marketing partnership at Facebook, "We have also reviewed our other video metrics on the dashboard and have found that this has no impact on video numbers we have shared in the past, such as time spent watching video or the number of video views." http://tgcafe.it/2cWVDmB

☕ In the same post, David Fischer has also "sincerely apologized for the issues this has created for our clients."

Of course, due to the miscalculated data...

☕ marketers may have misjudged the performance of video advertising they have purchased from Facebook over the past two years.

☕ it also may have impacted their decisions about how much to spend on Facebook video versus other video ad sellers such as Google’s YouTube, Twitter, and even TV networks.

More at +Wall Street Journal http://tgcafe.it/2dwe0kr

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from Ana Hoffman - Google+ Posts
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Accelerated Mobile Pages (AMP) begin global rollout in Google mobile search results

Accelerated Mobile Pages (AMP) begin global rollout in Google mobile search results

AMP are officially moving beyond the “Top Stories” section of Google mobile search. http://tgcafe.it/2d3ybSy

The Skinny:

☕ You’ll now see a gray 'AMP' label that indicates a page is AMP’d in Google's organic mobile search results.

☕ AMP pages won’t get a special boost in mobile results - this is NOT a rankings change.

☕ When there are two versions of a page, Google will prefer and link to the AMP version.

☕ There are now more than 600 million AMP-enabled documents, up from 150 million this summer.

☕ AMP categories now go well beyond news content - shopping, cooking, travel, e-commerce and entertainment, among others.

To find out more about AMP, check out ampproject.org.
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from Ana Hoffman - Google+ Posts
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Twitter sale? Twitter is said to be engaged in conversations with potential buyers to include Google...

Twitter sale? Twitter is said to be engaged in conversations with potential buyers to include Google and Salesforce.com

As reported by CNBC.com according to its sources - not officially confirmed.

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Twitter may receive formal bid shortly, suitors said to include Salesforce and Google Twitter has received expressions of interest from several technology companies and may receive a formal bid shortly, sources said.

from Ana Hoffman - Google+ Posts
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Say Hello to Google Allo, Google's new messaging app. Core difference? Google's new Google Assistant...

Say Hello to Google Allo, Google's new messaging app. Core difference? Google's new Google Assistant

The brand-new Allo, available today for both for Android and iOS, has a number of interesting chat-related features, but what really makes it stand out is its capabilities involving search.

Meet your personal Google Assistant

In Google Allo, you’ll be introduced to a preview edition of the Google Assistant.

With your Assistant in Allo, you can have a conversation with Google — ask it questions and let it help you get things done directly in your chats.

Just type @google to bring your Assistant into any group chat. And of course, you can also chat one-one-one with your Assistant in Allo.

This is just the beginning of Google Assistant, by the way.

As Google writes http://tgcafe.it/2d33yfV:

"The Google Assistant is the next chapter in a journey Google has been on for many years to assist people in their everyday lives. We’re starting with a preview edition to show you just one way that your Assistant will work for you in chat. Over the coming months, your Assistant will be available in more Google products, working seamlessly throughout your day at home or on the go. The Assistant will initially be available in English, with more languages coming soon."

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from Ana Hoffman - Google+ Posts
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Gird your loins! Google Penguin update: Penguin is now real-time

Gird your loins! Google Penguin update: Penguin is now real-time

Google has officially confirmed they've began rolling out the Penguin real-time algorithm. http://tgcafe.it/2csRJDV

The Skinny:

☕ Penguin was first launched in 2012 and today has an update.

☕ Penguin is now real-time, so changes will be visible much faster, typically taking effect shortly after Google recrawls and reindexes a page.

☕ Penguin is now more granular. It devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

"...webmasters should be free to focus on creating amazing, compelling websites. It's also important to remember that updates like Penguin are just one of more than 200 signals we use to determine rank."

Good idea...

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from Ana Hoffman - Google+ Posts
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Outlook.com gets support for Google Drive files, sharing Facebook photos, and finding attachments in...

Outlook.com gets support for Google Drive files, sharing Facebook photos, and finding attachments in past emails

Adding your Google Drive:

☕ begin a new message
☕ click or tap the attachment icon
☕ select Google Drive
☕ enter your account credentials.

Once added, your Google Drive appears as a source when attaching files. You can browse and select your files from either a list view or as thumbnails.

Facebook Photos:

Follow the same steps above to connect your Facebook account.

Once connected, you’ll be able to browse and attach your photos right from Facebook.

Your photos will be organized just like they are in Facebook: “Photos of me” are the ones that you’ve been tagged in and “My photos” are the ones you’ve uploaded.

Finding attachments in long conversations:

At the top of every thread, you’ll now find an attachment icon.

Click it to open a drop-down list of all the attachments in the conversation.

Simply select the file you are looking for and open it—you don’t have to click through each reply or expand the thread.

Microsoft will be rolling out these features "over the next few weeks."

Source: Outlook blog post http://tgcafe.it/2cL9kX0

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from Ana Hoffman - Google+ Posts
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Instagram has rolled out a new keyword moderation tool to help you filter out comments you find offensive...

Instagram has rolled out a new keyword moderation tool to help you filter out comments you find offensive

How to enable the feature:

1. tap the gear / three-dot icon on your profile,
2. tap on “Comments,”
3. activate “Hide Inappropriate Comments”.

That'll switch on Instagram’s default list of often-reported troll words.

You can also manually add your own keywords. Comments with these words will be hidden from your posts.

Instagram announcement: http://tgcafe.it/2czsAGu

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from Ana Hoffman - Google+ Posts
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Coffee around the world - love this!

Coffee around the world - love this!

But... wouldn't the egg yolk cook in coffee?...

Image credit: http://tgcafe.it/2d0x6Mo





from Ana Hoffman - Google+ Posts
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The new social media network, Gab, promises its users almost total freedom of speech

The new social media network, Gab, promises its users almost total freedom of speech

Gab.ai is just over three weeks old with:

☕ 12,000 users,
☕ another 42,000 on its waitlist,
☕ 2.7 million pageviews on 240,000 posts,
☕ people spending an average of 12 minutes on the site each time they log in.

https://gab.ai/

It's built on an asymmetric follow model (I follow you, you don't have to follow me), and people can upvote or downvote the posts they see from people they follow in a central feed. Posts with the most upvotes are collected in a popular tab within Gab.

The premise of Gab? Strict freedom of speech policies.

Is it the next Ello or Peach, networks that have created a lot of initial buzz, but never really lived up to becoming alternatives to the big, established platforms? Give it a month, then we'll see. ;)

Read more about Gab at +BuzzFeed http://tgcafe.it/2czi3v0.

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from Ana Hoffman - Google+ Posts
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Twitter Direct Messages update: read receipts, typing indicators, & web link previews

New video on YouTube

Twitter Direct Messages update: read receipts, typing indicators, & web link previews

Best marketing news 🔥 http://tgcafe.it/your-marketing-news 🔥 Twitter wants to be a messaging app? Twitter Direct Messages now have read receipts, typing indicators, and web link previews. Twitter has introduced a number of new features for Direct Messages – its private messaging feature – including Read Receipts, typing indicators, and web link previews. In group messages, Twitter will also indicate which people have seen it or will note Seen by Everyone when the whole group has viewed your post. Twitter also offers a setting for opting out , go to Settings then Privacy and Content. Best marketing news 🔥 http://tgcafe.it/your-marketing-news 🔥

Watch it on YouTube: Twitter Direct Messages update: read receipts, typing indicators, & web link previews

Subscribe to my YouTube channel: Traffic Generation Café on YouTube

Dropbox hacked; reset your password

Dropbox hacked; reset your password

Technically, it was hacked in 2012 (68 million passwords!), but those credentials are now seen in the wild.

"The list of email addresses with hashed and salted passwords is real, however we have no indication that Dropbox user accounts have been improperly accessed. We’re very sorry this happened and would like to clear up what’s going on." said Dropbox in a blog post http://tgcafe.it/2c74wuR.

You can never be too safe; reset your password!

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from Ana Hoffman - Google+ Posts
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Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless ...

Why You Don’t Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

Always good to remember: people talking about you and your brand (in a positive way, of course) can ONLY be a good thing - with or without a link.

Here's what +Bruce Clay, Inc.'s +Duane Forrester writes in his recent blog post:

"Linkless mentions are a long-term investment that spreads your name far and wide. The engines can see this happening, and they’ll wonder why your brand or product is becoming more important. Then they start testing you in results to see if you please searchers.

That’s the ultimate goal. Pleasing the consumer. The engine wins and so does the business."

How Linkless Mentions Can Help Your Search Efforts - Bruce Clay, Inc. What is a linkless mention? And why you don’t need a link to get an SEO boost from an online name drop.

from Ana Hoffman - Google+ Posts
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Instagram now recommends Instagram Stories at the top of the Explore tab

Instagram now recommends Instagram Stories at the top of the Explore tab

Instagram will start showing some users a bar of Stories from accounts they could follow atop the Explore tab, with the feature rolling out to everyone soon.

The tailored recommendations are based on whom you follow and the topics you care about and will make it easy to add someone new to your Home feed’s Stories section.

Story source: +TechCrunch http://tgcafe.it/2c7t854

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from Ana Hoffman - Google+ Posts
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Google+ updates: better community moderation, improved notifications, photo comments, more

Google+ updates: better community moderation, improved notifications, photo comments, more

Starting “over the next few weeks”...

1. Users will be able to embed both still images and animated GIFs into comments on posts.

💃 💃 💃

2. New notifications center will roll out on the web where you can see and manage your recent activity on Google+.

3. Community owners and moderators will have more control over who posts what with approved posting (no word on what it means.)

4. Google is going all-in on the new Google+ - it will be switching current and new users to the new UI by default. For now, users will still be able to switch back to the classic Google+, but that will most likely go away soon.

If you are still undecided about the new G+, the decision has been made for you.

Better learn how to use it and get used to it!

I published a full tutorial to the new G+ at TrafficGenerationCafe.com: http://ift.tt/1QQCnoK.

5. For businesses, Google is also making Google+ a core service for Google Apps users, pushing Communities and Collections as easy ways to share ideas and collaborate with team members.

There you have it!

Source: Google's +Danielle Buckley's post on G+ http://tgcafe.it/2cfvjCA

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from Ana Hoffman - Google+ Posts
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Loving the new Verified badge on my Google+ profile! Yippeee! 😃

Loving the new Verified badge on my Google+ profile! Yippeee! 😃 




from Ana Hoffman - Google+ Posts
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