Here's an official statement from Google published by +Jennifer Slegg in her lengthy and very thorough _ Understanding Google Panda: Definitive Algo Guide for SEOs_ (http://tgcafe.it/22XNqSt).
"Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly."
In other words, it went from being a spam filter applied after the core did its work to being “baked into” the Google core algo.
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Google Panda is Now Part of the Core Ranking Algo One of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo. In other words, it is what many of us call “baked in” the Google core algo, not a spam filter applied after the … |
from Ana Hoffman - Google+ Posts
http://ift.tt/1UMp201
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