Email marketing provider Yesmail just released its Q4 2015 Benchmark Report, where it analyzed the impact email responsive design had on mobile and desktop email open and click rates.
According to the data, the way consumers interact with emails on a mobile device, beyond the initial open, is largely dependent on whether an email employs responsive design.
While you should read the report for yourself (http://tgcafe.it/1OVte91), here are a few key numbers:
♨ Over half of all email opens happen on a mobile device, even for brands that are not sending any responsive emails.
♨ Brands that have fully embraced responsive design see 24% more clicks coming from mobile than those that have not employed responsive design.
♨ Brands with responsive design in all of their emails garner a 55% higher mobile CTO (click-to-open) and a 23% higher desktop CTO than brands that have not implemented responsive in any of their campaigns.
♨ The number of emails received by subscribers has increased by 10% YoY and by 15% over the last two years, yet clicks per clicker and opens per opener continue to increase.
♨ The average order value (AOV) has increased by 13% YoY for desktop purchases and by 15% YoY for mobile purchases.
Did you hear this?
Brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design, but only 17% of marketers have fully adopted responsive design!
Makes me want to give marketers a hearty 'what on earth are you thinking?!' slap...
Are you writing mobile responsive emails?
_______________________________________________________
More marketing news: http://tgcafe.it/your-marketing-news
from Ana Hoffman - Google+ Posts
http://ift.tt/1Ycvm3l
No comments:
Post a Comment