You heard me...
Two weeks ago, Meerkat CEO Ben Rubin sent an email to his company’s 48 investors laying bare an observation that he’d made peace with months earlier: Meerkat, the livestreaming app that played the role of darling one year ago at the annual SXSW festival in Austin, Texas, was failing.
“The year started on a high note. … But over the year, it became rougher waters,” the email read. “Mobile broadcast video hasn’t quite exploded as quickly as we’d hoped. The distribution advantages of Twitter/Periscope and Facebook Live drew more early users to them away from us and we were not able to grow as quickly alongside as we had planned.” (you can read the entire email on Medium http://tgcafe.it/1nmrQG9)
So... The Meerkat app still works, but its creators have shifted time and resources elsewhere.
What? A social network where “everybody is always live,” Meerkat CEO Ben Rubi told Re/code in an interview http://tgcafe.it/1Txk7Ug.
Rubin won’t talk much about his company’s new focus. It sounds more akin to Google Hangouts or Skype, with a priority on smaller, group video chats with people you know versus strangers tuning in.
I suppose we'll just have to wait and see...
Gotta love the image Re/Code has created for the blog post! ;)
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