Friday, March 4, 2016

Medium plans to monetize within a month, considers paywalls and premium content

Medium plans to monetize within a month, considers paywalls and premium content

Medium founder Evan Williams — who also cofounded Twitter — told the BBC http://tgcafe.it/1p5ofy4, “We’re building monetization into the product right now,” predicting a roll-out of the features within a month or so.

What kind of monetization?

Williams was quick to stress that it won’t be messy banner ads; it will more likely be sponsored content.

There could be some sort of paid model that gives users access to additional content.

“I think there are ways to [run ads] that are respectful to the user experience and privacy. We’re not limiting ourselves to advertising. I also think there’s a lot of potential for premium or subscription or even user-paid content, some sort of paywall or membership.”

Question is, is Medium planning on making money for Medium or will it be sharing the profits with those who make Medium worth a read - its publishers?

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