+Paul Haahr, one of the senior folks at Google who work on search rankings, said at SMX West yesterday that position 10 gets way more clicks than positions 8 or 9.
Why?
Apparently, searchers don't really want to click to the next page, so they are more likely to click on the 10th and last search result.
Paul Haahr added that position 7 does get more traffic than position 10.
Sources: +Jennifer Slegg on Twitter http://tgcafe.it/1L7py9x, +Barry Schwartz' post http://tgcafe.it/1pqtisJ
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