Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX

Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX

A lot has been said about Google's new AMP project during this week's SMX West conference.

+Bruce Clay's team has done a great overview of two AMP-related keynote sessions: by +Dave Besbris of Google and +Paul Shapiro (http://ift.tt/1rFhPBD) - read their full post here http://tgcafe.it/1pqAUeF.

Here's how Google thinks about AMP:

The World Wide Web is about 20 years old. It’s a rich ecosystem with different media players, analytics systems, ad platforms.

The browser doesn’t know all that. It only knows that this is a script tag. There is a lot of redundant code — we see this a lot with analytics and ads.

Since the browser doesn’t understand this, the browser will jump around while uploading things. All of this is because the browser doesn’t understand the semantics of the page.

So AMP is to help the browser understand content in a content-forward way. AMP is implemented with straight-forward web technologies and the addition of a proxy cache.

Paul Shapiro talked a lot about the practical side of implementing AMP on your site. Read more about it in +Bruce Clay SEM post http://tgcafe.it/1pqAUeF, also a link to Paul's SlideShare presentation below.

And if you are thinking of playing with AMP Wordress plugins, definitely read +MaAnna Stephenson's overview of them first: http://tgcafe.it/1ozqTLA.

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Get AMPed Now! By Paul Shapiro

from Ana Hoffman - Google+ Posts
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