Twitter Product SVP Kevin Weil shared data on the heart’s performance vs. the star in a talk at the Open Mobile Summit in San Francisco (reported by +BuzzFeed http://tgcafe.it/1QuSo3m).
“It’s a change that’s been fantastic for the platform. We see now 6% more hearts, 6% more likes on Twitter than we saw with favorites.”
He also noted that new users tend to engage 9% more with this change.
Looks like hearts are here to stay.
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from Ana Hoffman - Google+ Posts
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