+Jennifer Slegg has gotten her hands on the most recent (as far as we know) Google Search Quality Rater’s Guide dated October 2015.
According to her report http://tgcafe.it/20Xcnwi, Google has completely written major parts of their guidelines with major emphasis on mobile.
Not only most of the examples Google includes in the handbook are showing mobile results and no longer the desktop versions, but there's also a brand-new mobile section in the guide, in which Google details multiple issues that tend to make websites less visitor-friendly viewed from a mobile device.
Read the full report on it at Jennifer's blog http://tgcafe.it/20Xcnwi.
And here's a quick Skinny:
Mobile Quality Guidelines
Google stresses that smartphones should make tasks easy, not problematic, thus the raters are instructed to consider:
♨ entering data in forms may be cumbersome;
♨ how the site conducts itself on small screen devices;
♨ whether webpages are difficult to use on a mobile phone (issues like side-scrolling, menus and navigation menus that either are too small or don’t work, images that don’t resize for mobile, and sites that use Flash or other elements that cannot be viewed on a mobile device.)
♨ how a website reacts to Internet connectivity issues.
Know Queries & Know Simple Queries
This version of Google Search Quality Rater’s Guide has also introduced another new section: Know Queries & Know Simple Queries.
Know Simple queries tend to be the type of queries that often show a featured snippet or other type of knowledge boxes - the examples Google uses are things like “how tall is <someone>” or “what is the <company> stock price”.
Know Simple Queries are ones that can be answered in a short list or in 1-2 sentences.
Know Queries tend to be ones were the result couldn’t be answered in a short list or 1-2 sentences, because the result would either be too broad or would need to be much more detailed.
While “how tall is <someone>” would be a Know Simple Query, simply searching for “<someone>” would be a Know Query.
Needs Met Rating Guideline
Needs Met refers to raters answering “how helpful and satisfying the result is for the mobile user?”
♨ Fully Meets is the highest score available for the Needs Met rating. It refers to a site – or special content block such as a featured snippet – that fully meets the query of the searcher.
FYI, Google considers this type of rating difficult to achieve for many queries and websites. They suggest that if raters aren’t fully clear on whether it truly is a Fully Meets result or not, to default to the lower rating.
Jennifer explains in more depth other levels of Fully Meets results in her report. http://tgcafe.it/20Xcnwi
♨ Highly Meets Results
Highly Meets are the next step down on the quality scale for meeting the needs of the searcher.
These results are typically a “good fit” for the specified query, but for whatever reason, fail to achieve the Fully Meets rating.
Typically it would be because the answer isn’t fully given, but a searcher can generally get to the answer from the result.
♨ Moderately Meets
Moderately Meets refers to content that would be “helpful for many users or very helpful for some users.”
Moderately Meets results could be less up-to-date, less comprehensive or simply from sites that aren’t really an authority in that space.
♨ Slightly Meets
Google judges content that gets a rating of Slightly Meets as results that are low quality, outdated, clearly neglected, or far too broad or specific.
These are results that are helpful to only some or few searchers.
♨ Fails to Meet
This is the lowest rating… but beyond that there is one major thing all webmasters and SEOs should know – ALL sites that are NOT mobile-friendly will be rated as “Fails to Meet”.
This post will be updated with even more information from Google's latest Search Quality Rater’s Guide...
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