+Locowise Ltd (social analytics and reporting firm) new report (http://tgcafe.it/1OjGF5n) found that Facebook pages’ engagement rate for October, 5.87%, was the lowest it has seen in the six months it has been conducting these studies.
It was down from 6.15% in September, with the largest pages (those with more than 1 million likes) seeing engagement of just 5.6%.
Note to self: too many FB fans is just that - too many. Ha! Only on Facebook....
Other findings In the report included:
♨ Organic page likes growth for October was 0.2 percent, down slightly from 0.24 percent in September, but larger pages saw organic page like growth of just 0.04 percent.
♨ Videos continued to deliver the most reach by post type, at 9.45 percent, followed by links (8.53 percent), photos (6.84 percent) and status updates (4.44 percent).
♨ However, in terms of engagement, photos led, at 6.23 percent, followed by videos (5.98 percent), status updates (4.19 percent) and links (3.93 percent).
♨ 43.41 percent of Facebook pages used advertising on the social network to buy 30.54 percent of their total reach in October, up from 42.95 percent in September. That number rose to 47.83 percent for larger pages.
Once again, you can read the entire report here: http://tgcafe.it/1OjGF5n
Can't help but think: 'And this is why I am sticking with G+, among other reasons'...
By the way, if you are struggling with the new G+, read my full tutorial to walk you through it: http://tgcafe.it/gplus-tutorial
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More marketing news: http://tgcafe.it/your-marketing-news
from Ana Hoffman - Google+ Posts
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