What type of shoes is she wearing?
Who makes that lighting fixture?
Where can I buy that couch?
A new in-Pin search tool now allows you to take any existing pin, zoom into any part of the associated image, and then get results for visually similar pins.
How Pinterest's in-Pin search works:
When you spot something in a pin that you’d like to know more about, tap on the search tool that’ll appear in the corner of the image.
Then select the specific part of the pin you’re interested in (kind of like cropping the image), and Pinterest’s deep learning algorithm will scan that selection and pull up associated pins that it thinks match.
This offering will be available to all of the more than 100 million monthly active users globally across iOS, Android, and the Web.
Story sources:
Pinterest blog: http://tgcafe.it/1Mv1fR5
The official white paper from Pinterest’s engineering team on how similarity scores work [PDF]: http://tgcafe.it/1HCRw5t
+Marketing Land http://tgcafe.it/1Mv1viI
+VentureBeat http://tgcafe.it/1SDFUph
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