What took them so long?...
Interesting stats: based on its internal data, Instagram said that in the past six months, the amount of time people spent watching videos on the service has increased by more than 40 percent. (http://tgcafe.it/1O6W2Lg)
As views roll out in “the coming weeks”, you’ll find them underneath each video post. You can still see likes on videos by tapping views.
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from Ana Hoffman - Google+ Posts
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