Wednesday, October 5, 2016

YouTube has a new (better?) way to disclose paid promotions

YouTube has a new (better?) way to disclose paid promotions

YouTube has launched a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion.

Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.

As always, remember to notify YouTube when a video contains paid promotion by checking the “video contains paid promotion” box in the Video Manager.

Also: "We’re excited to provide this feature in response to requests for an easy-to-use notification, but since there is no global disclosure standard, creators and brands should check and follow applicable laws as they may vary greatly by region." http://tgcafe.it/2dez0YX

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