Twitter is separating its Website Clicks or Conversions ad objective into two separate objectives: Website Clicks and Website Conversions.
In other words, if you are a Twitter advertiser based in the U.S., you'll now be able to narrow down what exactly you are willing to pay for: website visits or website conversions specifically.
To use the new website conversion tracking, advertisers need to implement Twitter’s website tag to track and optimize activity.
In addition, key conversion events must be set, and cost per conversion goals have to be specified.
To get started with the Website Conversions objective, visit http://ads.twitter.com/getstarted.
The new Website Conversions objective is now available in beta to advertisers in the US. Based on user feedback, Twitter will look to expand availability to advertisers in additional regions.
Learn more on Twitter blog http://tgcafe.it/2dn2BRI
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